11/08/2024
4 Ways Space Auto Helps Dealerships Stay Ahead of Digital Transformation
We saw a social media post from a car buyer frustratedly asking the same question that keeps us up at night: Why do so many dealerships still rely on outdated, decades-old systems?
It’s past time to acknowledge that digital transformation is more than a buzzword. It’s reshaping entire industries, and automotive retail is—or at lead should be—no exception. Car buyers expect the convenience, personalization, and speed they’re used to in every other online shopping experience. But let’s face it: outdated dealership tech isn’t keeping up, and it’s hurting sales and customer satisfaction.
Here are four ways dealerships can stop lagging behind and finally start meeting modern customer expectations, with the help of Space Auto.
1. AI Personalization at Scale (Without Sounding Like a Robot)
Personalization is everywhere, but in the car-buying world, it’s still lacking. Imagine sending a follow-up email or text that actually references the cars a customer checked out, their previous chats with the sales team, even their specific gripes about the process. Consumers aren’t looking for generic messages—they want something that shows you’re paying attention.
That’s where smart AI steps in (and no, not the generic, cookie cutter kind). At Space Auto, we use a private AI called DAISI (Dealership Artificial Intelligence System Integration), and she’ll be your new best friend. DAISI is trained on a dealership’s own data—inventory, customers, finance options, ad campaigns, leads, deals etc.—so salespeople can create consistent, personalized communication, all while maintaining their own communication style.
It’s all about building trust with customers. In a competitive market where it’s hard to stand out, showing that you’re genuinely listening goes a long way.
2. Efficiency, Efficiency, Efficiency (Unlike This Headline)
One of the biggest complaints from both customers and sales staff? The endless forms, repetitive data entry, and unconnected systems. We all know traditional dealership tech is a mess of pieced-together tools, each requiring its own input. Who wants to retype information over and over (and over) again?
The idea of centralized data systems is changing all that. And it’s been at our core from the very beginning. Space Auto builds a profile for each buyer that updates automatically from multiple data sources, providing the whole team with what they need to know without the back-and-forth. The patchwork tech setups need to end, and integrated systems like Space Auto are finally making it possible.
3. Embracing the Rise of Online Retailing
Let’s be real: people love their cars, but few people love buying them. The pandemic didn’t create the demand for online car-buying, but it certainly accelerated it. Now, more customers want the ability to browse, compare, and even start the buying process online. Companies like Carvana have shown that people are open to a simpler, lower-touch car-buying experience. So why aren’t more dealerships moving in that direction?
Customers want to explore cars and financing options digitally, ask questions without pressure, and even handle some paperwork before they step foot on the lot. In other words, they want the benefits of the DTC experience, even if they ultimately want to complete the purchase in person.
Not convinced? A recent poll by Car Dealership Guy asked over 20,000 people how they’d prefer to buy a car. The results are pretty conclusive.
We built Space Auto with seamless digital retailing that removes the barrier between customer and dealer. Deals can be built instantly with accurate taxes, rates, trade values and more, letting customers feel as in control online as they do in person. It’s about meeting customers where they’re comfortable, so they feel less “sold to” and more supported in their buying journey.
4. Speeding Up (and Fixing) the Virtual Showroom Experience
Let’s talk about the frustration of online car searches on typical dealership websites. Click on a car, review some info, go back to search, and suddenly—your filters are gone. You’re back to the top of the page, staring at an inventory that’s half irrelevant to what you’re looking for. It’s enough to drive even the most interested buyer away.
Websites built with Space Auto let customers view vehicles and all relevant details without losing their spot in the search, and make sure financing and pricing info are accessible directly from the vehicle’s page. Not only does this eliminate customer frustration, but it also keeps them engaged on your site longer—right where you want them.
Dealerships that don’t adapt to the digital expectations of today’s consumers will lose out to those that do. By focusing on personalization, efficiency, online retailing, and a seamless browsing experience, dealerships can meet customers on their terms and rebuild the trust that outdated systems have eroded. It’s time to get real about what today’s buyers want and start delivering it.