/ Website
The site that sells
Somewhere, a BDC is re-typing an ADF email. Not yours.
// website. shoppers in, leads out.

Pull the plug
/ The receipts
Counted, not claimed
Straight off the production database.
0.0×
/ the industry conversion norm
Shoppers convert at 2.7 times what the template vendors call normal.
0
/ leads intaken, all time
196,768 shoppers raised a hand on a Space form. Zero arrived as email.
0
/ landed after hours
The store was closed for 50,330 of them. The site wasn't.
/ Automotive websites
Built to remove distraction
No pop-ups fighting your site for its own lead.

/ Generative engine optimization
Machines can read it
Shoppers ask ChatGPT who has the truck. View source on ours, then on yours.

/ The memory
The site remembers who's shopping
One form, and every anonymous session lands on their record.
/ Where the traffic goes
A rented storefront loses the story
The brochure hands you a name and nothing else.
/ Direct injection
The form is the CRM record
Their form emails you a lead. Drag to see ours.
<?xml version="1.0"?>
<?adf version="1.0"?>
<adf>
<prospect>
<requestdate>2026-08-22T02:14:09</requestdate>
<vehicle>
<year>2023</year><make>Ford</make>
<model>F-150</model>
</vehicle>
<customer>
<contact>
<name part="first">Lincoln</name>
<name part="last">Buyers</name>
<email>lincoln.b@gmail.com</email>
<phone>555-0147</phone>
</contact>
<comments>Is this still available?
Would trade my 2019 Silverado.</comments>
</customer>
<provider><name>LeadVendor</name></provider>
</prospect>
</adf>// their lead. your BDC re-types it. every lead. every day.
one record. not five tabs.
// your site still looks like theirs.
Whose template are you wearing?
A template guarantees you look like the dealer down the road. Push the button.







