/ Retailing
One unbroken deal
They build the deal at midnight. Monday your desk opens the same pencil.
// retailing. nobody buys a car in a widget.
Build real deals
/ The receipts
Counted, not claimed
Straight off the production database.
0
/ credit applications taken by the site
42,262 credit apps, finished from the couch. Nobody re-typed one.
0
/ trade-ins submitted online
15,874 trades on the record before the shopper hit the lot.
0
/ credit apps landed after hours
8,881 landed after dark. Paperwork doesn't keep your hours.
/ The same pencil
The payment they build is the pencil you open
Their widget quotes a number your desk never saw. You're the asshole when it moves.
The couch
She pencils it herself, at home.
The build
72 months, $7,450 down.
The write
Saved. Same numbers, your desk.
The lock
You lock it. The site locks with you.
// same engine. same deal row. no second math.
/ Native retail
It came with the site
Everyone else's retail is a second vendor squatting on your site. Ours isn't.
/ Where the deals go
This is a funnel with no desk in it
Numbers live in a spreadsheet, the shopper waits on a callback, and the deal cools every hour it stays invisible.
// they started this deal at midnight.
How many times does the deal restart?
One deal, couch to showroom. Push it and watch it hold.