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10 Tips for Taking Great Marketing Photos of Cars at Your Dealership – An AI Blog Post

01/5/2023

This entire blog post was written with ChatGPT, an experimental AI tool. This blog post was prompted by Nick Askew, our CEO, using simple commands to explain why taking inventory photos at you dealership is important, how it helps drive revenue, and photography tips for vehicles. “We are all used to experiencing AI on a daily basis, even if we don’t know it (See Alexa, Tesla AutoPilot, etc). This demonstration shows how AI can be used, not just in software and menial tasks… but venturing outside of a parlor trick and into a real practical application for businesses” – Nick Askew

How great vehicle photography can sell you more cars at your dealership.

If you are marketing at a car dealership that is trying to sell more cars (why wouldn’t you be, right), why would it be essential for you to take good-quality photos of your cars?

Taking great pictures of your cars can potentially contribute to more sales at your car dealership in several ways. First and foremost, good photos can help to make the cars more appealing to potential buyers. High-quality photos can show off the car’s best features and can help to highlight its color and design. This can make the car more attractive and can help to generate more interest from potential buyers.

Additionally, good photos can help give potential buyers a better idea of what the car looks like. This can be especially important for online sales, where buyers may not have the opportunity to see the car in person before making a purchase. High-quality photos can give potential buyers a more accurate representation of the car’s condition and can help to build trust and credibility with the dealership.

Good photos can also help differentiate the dealership’s cars from its competitors. In a crowded market, it is important for a dealership to stand out and to show that its cars are high-quality and worth considering. Good photos can help to do this and can help to set the dealership’s cars apart from those of its competitors.

Overall, taking good-quality photos of cars is an important part of marketing at a car dealership. These photos can help to make the cars more appealing to potential buyers, provide them with a better idea of what the cars look like, and help to differentiate the dealership from its competitors, all of which can contribute to more sales.

 

Here are 10 tips to help you create great inventory photos.

  1. Choose the right location for the photo shoot. A scenic background or a clean, modern garage can make the car stand out and look more appealing.
  2. Make sure the car is clean and in good condition. A dirty or damaged car will not make a good impression on potential buyers.
  3. Use natural lighting whenever possible. Natural light will make the car look more realistic and will help to bring out its color and features.
  4. Use a high-quality camera and lens. A professional-grade camera and lens will allow you to capture the car’s details and features more clearly.
  5. Experiment with different angles and perspectives. Take photos from different angles and distances to show off the car’s best features and to give potential buyers a better idea of what it looks like.
  6. Use a tripod to keep the camera steady and to avoid blurry or shaky photos.
  7. Edit the photos to make them look their best. Use photo editing software to adjust the brightness, contrast, and color of the photos to make them look more appealing.
  8. Include close-up shots of the car’s interior and exterior features. Potential buyers will want to see details like the steering wheel, dashboard, and wheels, so make sure to include close-up shots of these features.
  9. Use a wide-angle lens to capture the entire car in a single shot. This will give potential buyers a better idea of the car’s size and shape.
  10. Take multiple photos from different angles and in different lighting conditions. This will give potential buyers a better idea of what the car looks like and will help them make a more informed decision.

What if I don’t have the resources or people in my dealership to be able to take great photos?

If you need more resources or people in your dealership to take great photos, there are still steps you can take to improve the quality of your photos. One option is to invest in a high-quality camera and lens. This can help to improve the overall quality and clarity of your photos, even if you need a professional photographer on staff.

Another option is to hire a professional photographer on a freelance or part-time basis. This can help ensure that your photos are of the highest quality, and it can also save you time and effort to put towards other aspects of your business.

Additionally, there are many online resources and tutorials that can help you to learn more about taking great photos. You can find tips and advice on composition, lighting, and editing, which can help you to improve the quality of your photos even if you have a limited amount of experience.

Overall, while it can be challenging to take great photos without the right resources, there are still steps you can take to improve the quality of your photos. Investing in a good camera and lens, hiring a professional photographer, and learning more about photography can all help to improve the quality of your photos and make them more effective in generating interest from potential buyers.