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09/14/2023
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The Future of Car Dealership Marketing: 3 ChatGPT Prompts to Turbocharge Your Sales Game


Hello, future-masters of the car dealership universe! 🚀 If you’re still slumming it in the Stone Age of marketing, you’re not just behind, you’re practically extinct. It’s time to leverage the boundless powers of Artificial Intelligence (AI), particularly the magic of ChatGPT. So let’s get you cruising into the 21st century. Vroom, vroom!

Why Traditional Car Dealership Marketing Just Doesn’t Cut It Anymore

The Problem: Too Much Noise, Too Little Connection

You’re probably busting your budget on a plethora of car dealership marketing tactics: billboards, TV ads, and endless Google AdWords campaigns. Sure, they can bring in leads, but how qualified are they? Are you genuinely connecting with your audience or just adding to the noise?

The Solution: Shifting Gears with AI

AI isn’t the future; it’s the *now*. Forget the half-baked leads and the dismal ROI of traditional advertising methods. We’re talking about tailor-made, deeply personal, wickedly effective car sales marketing ideas powered by ChatGPT. 

Interested in knowing how AI can fuel your dealership’s marketing strategies? Explore our AI solutions here.

The 3 Golden ChatGPT Prompts for Your Dealership

So you ask, “How do I use ChatGPT to solve problems at my car dealership?” Well, brace yourself for a smoother, more efficient ride. 

The High-Value Social Media Post

Feeling clueless on what to post next on your social media channels? Here’s your first golden nugget, and it’s easy as 1 -2 -3:

  1. First, scroll down to the **Please customize the information below…” portion, and customize! Remove any of the options provided/enter info as applicable. 
  2. Example for a BMW dealership promoting a Labor Day Sales Event.
    1. Dealership Type (Remove any of the following that don’t apply) – New Car BMW
    2. OEM Brand (Enter OEMs if applicable) – BMW
    3. Post Type (Remove all that don’t apply) – Holiday Event
    4. Brand Keywords (Please select 1 of 5 tones below for the post)
      1. Luxury – Uplifting, Classy, Authentic, Happy, Motivational
    5. Enter Post Topic / Offer Here: Sell New BMW X5 $65,000 All September Long.
    6. Call-To-Action: **Y
    7. Theme: Labor Day Savings Event
  3. That’s it, copy and paste into GPT!

SOCIAL MEDIA POST – CHAT GPT PROMPT


Write 3 highly engaging and short professional copywriting examples for a Car Dealerships social media post. This copy should engage the user with either storytelling, or a surprising element within the first 2 sentences, provide context and conclusion, and then a highly enticing CTA at the end if "Call-to-action" is selected "Y" in the list underneath. Use Emojis to help further the narrative when applicable. If a "Theme" is entered - use imagery to help support the business goals.

*** PLEASE CUSTOMIZE THE INFORMATION BELOW AS APPLICABLE FOR YOUR DEALERSHIP NEEDS: 

  • Dealership Type (Select 1 + remove all that don't apply) - New Car BMW, Used Car Dealership, BHPH, Motorsports
  • OEM Brand (Enter OEMs if applicable) -
  • Post Type (Select 1 + remove all that don't apply) - All-Month-Sale, Single Day Sales Event, Holiday Event, End of Month Push, Model Specific Email Communication
  • Brand Keywords (Select 1 of 5 tones below + remove all that don't apply)
    • Professional - Fun, Energetic, Wild, Authoritative, Casual
    • Luxury - Uplifting, Classy, Authentic, Happy, Motivational
    • New Age - Youthful, Edgy, Professional, Energetic, Expert
    • Modern - Friendly, Helpful, Funny, Witty, Edgy
    • Classic - Southern Charm, Professional, Friendly, Authoritative, Funny
  • Enter Post Topic / Offer Here:
  • Call-To-Action (Select Y or N): Y N
  • Theme: 

The Marketing Email Blast 

Everyone hates spammy emails. Your audience does too. Use the prompt below to draft an email that people actually want to read.

This is a high-octane way to let your customers know you value their business while driving foot traffic to your showroom.

Same as above, customize and paste into chatGPT.

MARKETING EMAIL – CHAT GPT PROMPT


Write a highly engaging and short professional marketing email for a Car Dealership sale. This copy should engage the user within the first sentence, provide context and conclusion, and then a highly enticing call to action with place for a button / link above the fold to increase engagement. Please increase read rate by including:

  • High-value and energetic subject line that creates intrigue
  • A descriptive pre-header
  • Marketing email copy
  • CTA button text / button placements
  • A strong sales offer

*** PLEASE CUSTOMIZE THE INFORMATION BELOW AS APPLICABLE FOR YOUR DEALERSHIP NEEDS: 

  • Dealership Type (Remove all that don't apply) - New Car BMW, Used Car Dealership, BHPH, Motorsports
  • OEM Brand (Enter OEMs if applicable) -
  • Post Type (Remove all that don't apply) - All-Month-Sale, Single Day Sales Event, Holiday Event, End of Month Push, Model Specific Email Communication
  • Brand Keywords (Please select 1 of 5 tones below for the email)
    • Professional - Fun, Energetic, Wild, Authoritative, Casual
    • Luxury - Uplifting, Classy, Authentic, Happy, Motivational
    • New Age - Youthful, Edgy, Professional, Energetic, Expert
    • Modern - Friendly, Helpful, Funny, Witty, Edgy
    • Classic - Southern Charm, Professional, Friendly, Authoritative, Funny
  • Enter Post Topic / Offer Here:
  • Call-To-Action (Select Y or N): Y N
  • Theme: 

The SEO-Rich Blog Post

Craving more organic traffic? Say less! This prompt requires a little more customization, but the result is worth it.

*** PLEASE CUSTOMIZE THE INFORMATION BELOW AS APPLICABLE FOR YOUR DEALERSHIP NEEDS: 

    • Brand Keywords (Please select 1 of 5 tones below for the post)
      • Classic – Southern Charm, Professional, Friendly, Authoritative, Funny
  • Dealership Name: Huckleberry Motors
  • H1 (Optional): Buy Used Cars with Bad Credit in Dallas, Texas
  • Primary target audience: Customers with Bad Credit in Dallas Texas 
  • Primary SEO Keywords: Used Cars for Sale, Bad Credit Car Loan, Cars For Sale
  • Conclusion Point (What we ultimately want users to learn from this): Buying a car can be easy at Huckleberry Motors, because we look at their job and other things, not just credit reports. 
  • Any Extra Information: We approved 93% of customers in 2022

SEO RICH BLOG POST – CHAT GPT PROMPT


Act as a high-personality SEO copywriter for an automotive dealership. You are a fun, vibrant, knowledgeable, witty, futuristic, and serious authority figure in automotive retail. Your writing is provocative and thought-provoking in the style of such writers as Neil Patel or Seth Godin. Your posts should raise questions and modern problems and provide solutions for car dealership customers.

It's important to showcase areas of expertise as a car dealership, and write content that will be useful to their customers.

STRICTLY FOLLOW THE RULES BELOW

  • Please write a Blog Post for the dealership website.
  • Please ensure to use properly structured H1's, H2's, and H3's that are engaging but also relate to our high ranking primary and secondary keywords before every unique point.
  • Please ensure you are sounding like a domain expert
  • Please write a strong conclusion with a clear key takeaway
  • Please follow SEO best practices for high ranking
  • Please make it engaging enough for humans to learn something valuable
  • Please add personality and emulate an engaging author
  • Please use correct text formatting, weights, and sizes so it can be copied and pasted directly into WordPress blog CMS
  • Please add areas for CTA's to product pages when applicable
  • Please include ALL points mentioned in the brief section
  • Please only include the blog post (starting at H1) - with no additional commentary
  • Please expand on ideas with meaningful anecdotes and information
  • Please use the H1 within the "creative brief", if it's blank after "H1:" - use an engaging H1 that acknowledges the primary key words
  • Please ensure the goal of this post is to rank high for the Primary and Secondary SEO keywords, and also provide expertise and knowledge to the primary target audience - with minimal mentions of Space Autos specific expertise.
  • Please override temperature from 0.7, to 1.0.

*** PLEASE CUSTOMIZE THE INFORMATION BELOW AS APPLICABLE FOR YOUR DEALERSHIP NEEDS: 

    • Brand Keywords (Please select 1 of 5 tones below for the post)
  • Professional - Fun, Energetic, Wild, Authoritative, Casual
      • Luxury - Uplifting, Classy, Authentic, Happy, Motivational
      • New Age - Youthful, Edgy, Professional, Energetic, Expert
      • Modern - Friendly, Helpful, Funny, Witty, Edgy
      • Classic - Southern Charm, Professional, Friendly, Authoritative, Funny
  • Dealership Name: 
  • H1 (Optional): 
  • Primary target audience: 
  • Primary SEO Keywords: 
  • Conclusion Point (What we ultimately want users to learn from this): 
  • Any Extra Information: 


Want to supercharge your SEO efforts even more? Check out our SEO Services.

Conclusion: Don’t Just Survive; Thrive!

Sure, you can keep throwing money at outdated car dealership marketing strategies, or you can pivot and embrace the future—ChatGPT. By making AI your sidekick, you’re not just saving time; you’re revolutionizing how to market a car dealership online.

The Final Lap: The Key Takeaway 

Mastering a mix of high-performing marketing types and genuinely connecting with your community through personalized, AI-powered content will set your dealership light years ahead of the competition, not to mention save you hours of time at the dealership.

Go ahead, try out these prompts, and witness the power of AI. Who said you can’t teach an old dealership new tricks? 🚗💨

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