02/05/2023

Owings Auto, BHPH Dealer, Increases Leads by 50% YOY – Client Success Story

The Problem: Owings Auto wanted to get more performance out of their website and gain efficiency from their digital ad spend

The Solution:  Space Auto Website & Digital Marketing Services

Owings Auto is a Buy-Here, Pay-Here dealership located in Arlington, TX offering a wide variety of quality used cars. They came to Space Auto with the goals of more performance out of their website and of getting more bang from their digital media budget. They sat down with Space Auto’s strategic account managers who developed the following program:

1) A modern, easy-to-use website designed for BHPH Car Dealers

Space Auto developed a new website that:

  1. Better represents Owings Auto’s distinct brand to new and existing customers.
  2. Is customer-friendly, and is easy to use across all devices. 
  3. Allows customers to move down the right path, whether they are looking for service, a vehicle or to pay a bill.
  4. Leverages best SEO (search engine optimization) practices to drive more traffic from relevant search and keywords.

 

2) Targeted, digital dealership ads on Facebook, Instagram, and Google

Space Auto Digital Strategists developed a digital media plan to use their advertising budget more effectively. This included:

  1. Understanding Owing Auto’s best customer to develop a target audience on Google, reducing ads shown to people who aren’t in the market to buy a car.
  2. Keywords research and analysis determining the best search phrases to bid on for Google Ads.
  3. New monthly digital ad creative allowing for seasonal messages, special deals, and best selling vehicles showcases.
  4. VIN specific ads to help Owings move inventory they need to get off the lot. Or, that might be in high demand.

The Results: Owings Auto had the following results year-over-year  (2022 vs. 2021) while maintaining the same ad spend!

Interested in driving results like this for your car dealership?

Learn about Space Auto Website Software and Digital Marketing Services. Or, book a meeting with one of Dealer Specialists so they can learn more about your business goals and needs. 

Google vs AI: Here’s What’s Actually Happening (and Why It Matters)
Google vs AI: Here’s What’s Actually Happening (and Why It Matters)
Marketing 101
04/21/2025
“Google is dead!” “AI just replaced search engines!” Sound familiar? If you’ve spent any time online lately, you’ve probably heard bold statements declaring Google’s demise. But here’s a reality check: Google isn’t going anywhere. With an astounding 88% share of the search market, Google is still very much king. What’s happening isn’t a takeover—it’s an…
What Are AI Agents (And Why Should Dealers Care?)
What Are AI Agents (And Why Should Dealers Care?)
Marketing 101
04/18/2025
If you’ve heard the term “AI agent” floating around lately and thought, “Okay, but what does that even mean?”—you’re not alone. While it may sound like just another tech buzzword, AI agents are anything but hype. In fact, they’re quietly transforming how dealerships operate behind the scenes—automating tasks, freeing up teams, and reshaping operations from…
What Tariffs Actually Mean for Car Dealers in 2025 (And How to Win Anyway)
What Tariffs Actually Mean for Car Dealers in 2025 (And How to Win Anyway)
Dealer News
04/11/2025
If you’ve spent more than five minutes online this week, you’ve seen the headlines: 25% tariffs on imported vehicles. Tariffs on parts are coming next. Cue the industry panic, speculation, and half-baked marketing pitches. But here’s the truth: the story on the ground is a lot more nuanced—and a lot more strategic—than the headlines suggest.…
Will Direct To Consumer Kill Dealersips?
Will Direct To Consumer Kill Dealersips?
Dealer News
03/20/2025
Why Fully Online DTC Car Buying Isn’t the Future (and What Dealerships Can Do About It) Despite the buzz around fully online, direct-to-consumer (DTC) car buying, it’s not going to replace your local car dealership anytime soon. Why? Most car shoppers simply aren’t ready to buy a big-ticket item like a car without some in-person…
Google’s Core Web Vitals: Do They Actually Matter for Your Dealership?
Google’s Core Web Vitals: Do They Actually Matter for Your Dealership?
Marketing 101
03/11/2025
The Short Answer: Speed Matters—But It’s Not Everything You’ve probably heard it before: “If your Page Speed score isn’t 100, your dealership is doomed.” Right. And if I don’t eat 10 servings of vegetables a day, my body will collapse. Look, speed is important, but it’s not the only thing Google cares about. Some of…