12/04/2024
How to Build Trust with Car Buyers Using Digital Tools
Trust is the secret sauce in car sales. It’s what turns a one-off transaction into a long-term relationship. And right now, it’s the thing that buyers care about most. The 2024 Capital One Car Buying Outlook found that trust is one of the top priorities for car buyers—sometimes even more than price:
But here’s the kicker: only a small percentage of buyers feel like the process is transparent. This is where you come in.
So, how do you build that trust from the moment they land on your site to the second they drive off your lot? Simple—use digital tools to create an experience that’s honest, seamless, and memorable.
1. Be Transparent—No Hidden Fees, No Hidden Agendas
Buyers today aren’t just looking for a good deal—they’re looking for clarity. They want to know exactly what they’re paying for. Capital One’s research shows that many buyers feel there’s a serious lack of transparency when it comes to pricing and fees.
That’s where you can win. Space Auto’s digital platform makes it easy to showcase clear, customized pricing and financing options right on your site. No surprises, no fine print—just honest, upfront details that say, “We’ve got nothing to hide.”
Pro Tip: Displaying all fees from the start isn’t just a good practice—it’s a trust-builder. When customers know what they’re getting into, they’re more likely to stay engaged.
2. Meet Buyers Where They Are—Online First, In-Person Next
People expect to do a lot of their shopping online, and buying a car is no exception. 81% of buyers research and compare vehicles digitally before they even think about walking into a dealership.
Space Auto helps you meet those expectations by offering tools that give buyers what they want: an easy-to-use website, a custom CRM for personalized communication, and the ability to schedule appointments and test drives with just a few clicks. It’s a frictionless experience that builds trust from the start.
Pro Tip: Make sure your online and offline experiences work together. When a customer can pick up right where they left off in person, they’ll know they’re dealing with a dealership that respects their time and their trust.
3. Keep the Relationship Going (Post-Sale is Key)
Trust doesn’t stop when the car’s sold. It deepens after the transaction, especially when you stay in touch. That means sending personalized follow-ups, maintenance reminders, and even checking in just to see how they’re doing.
Space Auto’s CRM helps you stay connected with customers long after they’ve driven off. It’s the little things that show your customers they’re more than just a sale—they’re a part of your dealership family.
Pro Tip: Use your CRM for more than just closing a deal. A little extra care can turn a one-time buyer into a loyal customer.
4. Let Your Customers Do the Talking
Social proof is one of the most powerful trust signals in any business. When happy customers share their experiences, new buyers are more likely to trust you. So, make sure you’re showcasing the good reviews and testimonials that come your way.
Pro Tip: Actively engage with your reviews. Responding to feedback, both positive and negative, shows that you’re committed to improving the customer experience.
5. Keep Evolving (And Stay Ahead of the Curve)
The car-buying world is changing fast, and buyers are always looking for a better, faster, and more transparent experience. By embracing new digital tools (*ahem* like Space Auto) and staying ahead of industry trends, you can continue to build trust and keep your dealership competitive.
Building trust isn’t something that happens by chance. It’s earned—and it’s earned through transparency, convenience, and an effort to build personal relationships. With Space Auto’s suite of digital tools, you’ll be well on your way to becoming the dealership that buyers trust, recommend, and return to.
Because when buyers trust you, they don’t just buy cars—they buy in.
