11/20/2024
4 Ways Dealerships Can Use Automation to Close Deals
Dealerships that embrace automation aren’t just staying relevant—they’re playing to win. With competition as fierce as ever, it’s time to rev your sales processes, save serious time, and close more deals by putting the right tech to work.
1. Speed Up Your Lead Response
When a potential buyer submits a lead form, the clock starts ticking. The longer it takes to respond, the lower your chances of making a sale. Actually, we’ll let the NADA take it from here:
Meet Jessica. Jessica browses your website late one night. She plays around with the financing calculator, including her trade-in, and fills out a lead form for a new SUV. Instead of waiting for your sales team to follow up the next morning, Space Auto’s CRM automatically sends Jessica a personalized email, thanking her for her interest in that specific vehicle and even noting some of the financing options she was playing with. By the time your team arrives, Jessica is engaged and ready.
How Space Auto helps: Our CRM triggers instant, automated responses that can be generalized for your whole team or tailored with personal flair for each of your salespeople. Faster follow-ups mean more sales opportunities—and more wins.
2. Automate Repetitive Sales Tasks
If you ask a sales team what the least favorite part of their job is, we bet you a dozen donuts that they’ll say things like data entry, appointment scheduling, or lead assignments. You know, all the boring stuff that takes away from engaging with car buyers and making a sale.
Automation is like an invisible assistant handling all the boring stuff. Combine it with smart AI tools and your dealership becomes a hive of digital efficiency and happy salespeople.
Imagine Salesperson Mike, who used to spend hours every week on admin tasks. With AI automation, Mike’s workload is lightened. Data entry is automatic, leads are intelligently routed to the right salesperson, and follow-up reminders are sent at just the right moment. Mike now has more time to focus on selling, not paperwork.
How Space Auto helps: AI-assisted automation handles the nitty-gritty details. Your salespeople can say goodbye to manual tasks and hello to higher productivity.
3. Nurture Leads Automatically
Car buyers rarely make a decision after just one interaction. It usually takes a series of touchpoints to move them from “just looking” to “ready to buy.” Automated email and text campaigns keep potential buyers engaged over time, with messaging tailored to where they are in the sales funnel.
Meet Alex, who’s shown a lot of interest in a pre-owned truck but hasn’t made a move. Instead of letting the lead go cold, Space Auto’s platform sends Alex strategic follow-ups, like special offers, new arrival alerts, or financing options. By the time Alex is ready to buy, your dealership is his top choice.
How Space Auto helps: Our customizable marketing automation ensures no lead gets forgotten. From post-test drive thank-yous to targeted promotions, Space Auto keeps your dealership top of mind until a lead is ready to make a decision – without bogging down your sales team.
4. Gain Insights to Improve Sales (with Help from AI)
Your sales data is often all over the place. This system has financing info, this one has website behavior, and this one has digital advertising results—good luck trying to make sense of that on your own.
AI-powered automation is where it’s at. And honestly, Space Auto is one of the few platforms that brings together all your meaningful data into one platform for a single, complete analysis.
How Space Auto helps: Our platform provides real-time insights. See exactly where your leads come from, how your sales are stacking up, and whether your marketing is paying off.
Automation—especially with the help of AI—is a game-changer, plain and simple. It helps you cut through the noise, takes care of the groundwork required for a strong sales team, and arms your dealership with insights that actually make a difference. Focus on building relationships and closing deals. The rest? Let the tech handle it.