03/16/2023
(Yahoo! Finance) Space Auto Develops Social Media Playbook for BMW Dealers
Social media has become one of the most effective ways to reach new and existing car buyers, and yet there is never enough marketing support at auto dealerships, especially for platforms like TikTok and Instagram,” said Nick Askew, Space Auto Founder and CEO. “That’s why Space Auto created The BMW Dealership Social Media Playbook, offering dealers key insights on how to manage social media effectively and turn followers into prospective car buyers. We hope this guide helps BMW dealerships grow their business and makes their life easier in managing their social media presence.”
04/21/2025
“Google is dead!” “AI just replaced search engines!” Sound familiar? If you’ve spent any time online lately, you’ve probably heard bold statements declaring Google’s demise. But here’s a reality check: Google isn’t going anywhere. With an astounding 88% share of the search market, Google is still very much king. What’s happening isn’t a takeover—it’s an…
What Are AI Agents (And Why Should Dealers Care?)
Marketing 101
04/18/2025
If you’ve heard the term “AI agent” floating around lately and thought, “Okay, but what does that even mean?”—you’re not alone. While it may sound like just another tech buzzword, AI agents are anything but hype. In fact, they’re quietly transforming how dealerships operate behind the scenes—automating tasks, freeing up teams, and reshaping operations from…
04/11/2025
If you’ve spent more than five minutes online this week, you’ve seen the headlines: 25% tariffs on imported vehicles. Tariffs on parts are coming next. Cue the industry panic, speculation, and half-baked marketing pitches. But here’s the truth: the story on the ground is a lot more nuanced—and a lot more strategic—than the headlines suggest.…
Will Direct To Consumer Kill Dealersips?
Dealer News
03/20/2025
Why Fully Online DTC Car Buying Isn’t the Future (and What Dealerships Can Do About It) Despite the buzz around fully online, direct-to-consumer (DTC) car buying, it’s not going to replace your local car dealership anytime soon. Why? Most car shoppers simply aren’t ready to buy a big-ticket item like a car without some in-person…
03/11/2025
The Short Answer: Speed Matters—But It’s Not Everything You’ve probably heard it before: “If your Page Speed score isn’t 100, your dealership is doomed.” Right. And if I don’t eat 10 servings of vegetables a day, my body will collapse. Look, speed is important, but it’s not the only thing Google cares about. Some of…