JPPR

Space Auto Develops Social Media Playbook for BMW (Press Release)

How-To Guide Offers Best Practices for TikTok & Instagram to Help Dealers Drive Sales

DALLAS, Texas (March 15, 2023) –  Space Auto, the new integrated software and marketing solution for auto dealerships, has created the ultimate social media how-to guide for BMW dealers. 

The BMW Dealership Social Media Playbook offers expert tips on how dealerships can grow their digital presence, including proven steps for using TikTok and Instagram to drive vehicle sales. It includes everything from recommendations on lighting, production and copywriting to commenting and tracking social media success.

According to Social Media Week, 90 percent of new vehicle buyers who used social media in the shopping process said it influenced their decision.

“Social media has become one of the most effective ways to reach new and existing car buyers, and yet there is never enough marketing support at auto dealerships, especially for platforms like TikTok and Instagram,” said Nick Askew, Space Auto Founder and CEO. “That’s why Space Auto created The BMW Dealership Social Media Playbook, offering dealers key insights on how to manage social media effectively and turn followers into prospective car buyers. We hope this guide helps BMW dealerships grow their business and makes their life easier in managing their social media presence.”  

The playbook features photography, video, social media posts, and case studies produced by Space Auto, contracted by six BMW Centers that are Space Auto’s social media clients. Social media posts on these accounts have led to a significant uptick in engagement for these TikTok and Instagram accounts. Many posts have reached 10s of thousands or 100s of thousands of views and likes.   

To start, the playbook will be distributed to more than 100 BMW dealerships in the following locations, among many others: 

  • BMW DFW Centers
  • BMW San Antonio Centers
  • BMW Austin Centers
  • BMW Atlanta Centers
  • BMW Tampa Centers
  • BMW South Florida Centers

Space Auto is hosting a series of exclusive webinars for BMW Dealers where Askew and the Space Auto team walk them through The BMW Social Media Playbook and provides the inside scoop on the best ways to manage TikTok and Instagram. 

For media only: the playbook can be downloaded at space.auto/playbookpress

Space Auto offers automotive social media content management and production to dealer groups, OEMs, and enterprise clients. Contact Gray Clark, VP of Dealer Services, at gray@space.auto for more details.

To learn more about Space Auto’s innovative software and marketing solutions, request a demo at www.space.auto

About Space Auto
Space Auto is on a mission to reimagine the car buying journey by streamlining automotive retail tech and elevating the customer experience. From first click to close, Space Auto gives auto dealerships the tools they need to connect with customers, drive sales, and grow business – all in one space. The company offers Software (Website, Retailing, CRM) and Digital Marketing to both independent and OEM dealerships, including BMW, Nissan, Kia, Honda, GMC, Hyundai, and many others. Learn more at www.space.auto and follow Space Auto on LinkedIn, Instagram, and Facebook

Read the official newswire here.

MEDIA CONTACT:
LAZ PR
Lisa Lazarczyk
lisa@lazpr.com or 617-838-7327

 

Turning Your Website From A Maze Into A Clear Path
03/04/2024
A Heart-to-Heart for Car Dealers You’re not in this business because it’s easy; you’re here because you’ve got a rare kind of persistence (dare I say stubbornness?) that makes you tackle challenges head-on. You’re smart, savvy, and you know how to make a sale stick. But, let’s face it—when it comes to your website, there’s…
The Future of Car Dealership Marketing: 3 ChatGPT Prompts to Turbocharge Your Sales Game
09/14/2023
Hello, future-masters of the car dealership universe! 🚀 If you’re still slumming it in the Stone Age of marketing, you’re not just behind, you’re practically extinct. It’s time to leverage the boundless powers of Artificial Intelligence (AI), particularly the magic of ChatGPT. So let’s get you cruising into the 21st century. Vroom, vroom! Why Traditional…
Unraveling the Future: AI-Powered Dealership Desking
08/07/2023
As the times change, so do our practices. What was once a matter of chalk, talk, and the reliable 4-square, has now transformed into sleek grids on an iPad. The onset of technology in car dealerships has revamped the classic “Desking” technique, but is it enough to rely solely on digital retailing tools? The Modern…
The Superpowers of AI in Modern Car Dealerships
08/06/2023
The Era of Human and Machine Collaboration When the good old abacus was replaced by the computer, dealerships didn’t see a horde of machines taking over sales pitches. Instead, they witnessed the birth of efficiency. Computers provided what the human mind couldn’t – speed in calculations, quick bank approvals, and precise information. Yet, amidst all…
The Ultimate Guide to Revolutionizing Your Car Dealership in the Digital Age
08/06/2023
It’s 2023, and no, flying cars and instant food pills are not revolutionizing the world… but that doesn’t mean technology isn’t revolutionary. The landscape of car dealership marketing is on a bullet train towards the future. And guess what? Car dealerships that aren’t jumping on board are being left at the station. So, how do…