How Does the Apple vs Facebook War Affect Your Business?

Changes to the digital marketing landscape are coming for advertising businesses after Apple announced a new iOS app requirement that has put Facebook on the defensive. In addition to Facebook publicly criticizing Apple at a level that most giant corporations rarely do, the new regulation and Facebook’s rebuttal have opened a greater philosophical debate on…

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Top 7 Benefits of OTT Advertising

Unlike traditional television advertising, over-the-top (OTT) advertising is trackable, highly-targeted, and cost effective. It’s easier than ever to define an audience and engage them directly with a multitouch strategy that ties in with your existing marketing efforts. Modern advertising methods allow customers to see marketing content from a single, unified campaign in multiple environments around…

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Most Effective Facebook Ad Styles for Automotive Dealerships

Why are Facebook ads so successful? Facebook is a social media platform that boasts the largest number of users in the entire world. Out of their gigantic user-base, the social media giant has over 1.73 Billion Active Daily Users, which means these users are logging in and interacting with the platform on a daily basis.…

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Best SEO Practices for Car Dealership Websites

Car dealership websites are in a funny place. On one hand, people rely on dealership websites more than ever and they offer a lot of conveniences. After all, it’s become commonplace for customers to browse dealership inventory, find the perfect car, and secure financing online before ever visiting the dealership in person. More and more…

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Keys to Creating Effective Car Dealership Landing Pages

Creating a great landing page isn’t complex but if this is your first rodeo, it is helpful to have some pointers so you can get started with a strong foundation! Great landing pages do 2 things at the same time Great landing pages promote a unique offering your dealership wants to promote Great landing pages…

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