Posts by Nick Askew
What Are AI Agents (And Why Should Dealers Care?)
If you’ve heard the term “AI agent” floating around lately and thought, “Okay, but what does that even mean?”—you’re not alone. While it may sound like just another tech buzzword, AI agents are anything but hype. In fact, they’re quietly transforming how dealerships operate behind the scenes—automating tasks, freeing up teams, and reshaping operations from…
Read MoreWhat Tariffs Actually Mean for Car Dealers in 2025 (And How to Win Anyway)
If you’ve spent more than five minutes online this week, you’ve seen the headlines: 25% tariffs on imported vehicles. Tariffs on parts are coming next. Cue the industry panic, speculation, and half-baked marketing pitches. But here’s the truth: the story on the ground is a lot more nuanced—and a lot more strategic—than the headlines suggest.…
Read MoreWill Direct To Consumer Kill Dealersips?
Why Fully Online DTC Car Buying Isn’t the Future (and What Dealerships Can Do About It) Despite the buzz around fully online, direct-to-consumer (DTC) car buying, it’s not going to replace your local car dealership anytime soon. Why? Most car shoppers simply aren’t ready to buy a big-ticket item like a car without some in-person…
Read MoreGoogle’s Core Web Vitals: Do They Actually Matter for Your Dealership?
The Short Answer: Speed Matters—But It’s Not Everything You’ve probably heard it before: “If your Page Speed score isn’t 100, your dealership is doomed.” Right. And if I don’t eat 10 servings of vegetables a day, my body will collapse. Look, speed is important, but it’s not the only thing Google cares about. Some of…
Read MoreIncreasing F&I Profits in Your Car Dealership Online
Why Introducing F&I Earlier Will Make Your Dealership More Profitable Most dealerships wait way too long to introduce F&I—leading to rushed decisions, skeptical customers, and missed backend revenue. By the time buyers hear about warranties, GAP, or prepaid maintenance, they’re tired, mentally checked out, and just want to sign the contract and leave. The fix?…
Read MoreNew Update 03.10.2025: Sell More Cars, Boost Efficiency, and Elevate Customer Experience
The Game Has Changed—Here’s How We’re Helping Dealers Win The automotive industry is shifting fast. Customers expect a seamless, digital-first experience, and dealers need real-time data, automation, and marketing intelligence to stay ahead. That’s where Space Auto’s newest features come in—helping you sell more cars, streamline operations, and deliver a buying experience customers actually enjoy.…
Read MoreBuilding The Best Dealership Website in 2025 – Lessons from Carvana’s Digital Success
In 2025, a seamless mobile customer experience is essential for increasing conversions on dealership websites. The reason is simple – most car shoppers are now browsing inventory, comparing prices, and even completing purchases on their smartphones. If your site doesn’t deliver a fast, easy, mobile-friendly car dealer site experience, shoppers will quickly leave for a…
Read MoreMastering Generative Engine Optimization (GEO) for Car Dealerships
Why Dealerships Must Shift from SEO to GEO Generative Engine Optimization (GEO) is the new frontier of search visibility. Traditional SEO relied on broad keywords, backlinks, and domain authority to improve rankings on search engines like Google. But with the rise of AI-driven search (e.g., ChatGPT, Gemini, and Perplexity), dealerships must now optimize their content…
Read MoreAI for Dealerships: Delivering a Netflix-Level Personalization Experience
How can AI personalize the car buying experience, like Netflix does for movies? Artificial Intelligence (AI) can transform car dealerships by analyzing each customer’s preferences and behavior to deliver a Netflix-level personalization in car buying. Just as Netflix’s algorithms suggest content each viewer will love (over 80% of Netflix watch-time comes from its AI-driven recommendations),…
Read MoreBeyond the AI Hype: Three Easy Ways to Transform Your Dealership with Data
Introduction As we move beyond the hype era of Artificial Intelligence (AI), it’s time to get specific about how this technology can transform dealers’ day-to-day work. Contrary to the common idea that AI exists only as chatbots or automated emails, it has the power to handle some of the most critical yet often-neglected tasks within…
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