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How Does the Apple vs Facebook War Affect Your Business?

February 1, 2021

Changes to the digital marketing landscape are coming for advertising businesses after Apple announced a new iOS app requirement that has put Facebook on the defensive. In addition to Facebook publicly criticizing Apple at a level that most giant corporations rarely do, the new regulation and Facebook’s rebuttal have opened a greater philosophical debate on users’ privacy vs anticompetitiveness and …

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Top 7 Benefits of OTT Advertising

January 22, 2021

Unlike traditional television advertising, over-the-top (OTT) advertising is trackable, highly-targeted, and cost effective. It’s easier than ever to define an audience and engage them directly with a multitouch strategy that ties in with your existing marketing efforts.

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Most Effective Facebook Ad Styles for Automotive Dealerships

December 12, 2020

Why are Facebook ads so successful? Facebook is a social media platform that boasts the largest number of users in the entire world. Out of their gigantic user-base, the social media giant has over 1.73 Billion Active Daily Users, which means these users are logging in and interacting with the platform on a daily basis. That isn’t really the most …

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