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Your Car Dealership’s SEO Playbook: Boost Organic Traffic

01/20/2023
"Great dealership SEO strategies are simple. Create the content that your customers want, and give it to them in the most efficient way possible"

As a car dealer, it’s important to make sure your dealership website is optimized for search engines in order to attract new customers. In this blog post, we’ll cover the top 3 SEO strategies for driving traffic to your car dealership website: best technical SEO practices, human-first content, and local listings management.

 

Search Engine SEO

Best Technical SEO Practices

Optimizing your website’s technical SEO is crucial for improving its ranking on search engines. Here are some key technical SEO practices to focus on, including a few content examples:

Metadata

Metadata is information about a webpage that is not visible to users but is used by search engines to understand the content of the page. Make sure to include relevant metadata, such as a title tag and meta description, for each page on your website. For example, if you have a page about your dealership’s service center, you might use a title tag like “Top-Rated Auto Repair and Maintenance Services at XYZ Dealership” and a meta description like “Bring your car to the experts at XYZ Dealership for top-quality auto repair and maintenance services. Our team of certified technicians is dedicated to keeping your vehicle running smoothly.”

Title Tags

The title tag is the text that appears in the tab of your web browser and is also used by search engines as the title of a search result. Use descriptive and relevant title tags that accurately reflect the content of each page on your website. For example, if you have a page about the financing options available at your dealership, you might use a title tag like “Flexible Financing Options for Your Next Car Purchase at XYZ Dealership”

Headers

Headers, also known as H1, H2, and H3 tags, help to structure the content on your website and make it easier for search engines to understand the hierarchy of your content. Use headers to break up your content into sections and use relevant keywords in your header tags. For example, you might use an H1 tag for the main headline on your page, such as “Why Choose XYZ Dealership for Your Next Car Purchase,” and then use H2 tags for subheadings within the article, such as “Wide Selection of New and Used Cars,” “Expert Sales Team,” and “Convenient Financing Options.”

Speed Optimization

A slow-loading website can be frustrating for users and can also hurt your search engine ranking. Make sure to optimize the loading speed of your website by compressing images, using a CDN, and minimizing the use of unnecessary plug-ins. For example, you might use a tool like Kraken.io to compress your images, or consider using a CDN like Cloudflare to serve your website’s static assets from a location closer to your users.

Vehicle Schema

Schema is a type of structured data that helps search engines understand the content of your website and provide more relevant search results. Use schema markup to provide additional context about your website and its content. For example, you might use schema markup to indicate the type of car dealership you are (e.g. new car dealership, used car dealership, etc.), the VIN-specific models of cars you have in stock, and your location.

 

Retailing Desktop Mock-up

 

Human-First Content that Connects with Your Target Audience

In addition to technical SEO practices, it’s important to focus on creating high-quality, relevant content that resonates with your target audience. This means thinking about what your potential customers are searching for and creating content that addresses their needs and interests. Here are some tips for creating human-first content:

Identify Your Target Audience

Who are the people you are trying to reach with your content? Understanding your target audience will help you create content that resonates with them. For example, if you are targeting young professionals in your area, you might create content that speaks to their needs and interests, such as articles about the benefits of car ownership for city dwellers or reviews of compact cars that are fuel-efficient and budget-friendly.

Conduct Keyword Research

Use tools like Google’s Keyword Planner to find out what keywords and phrases your target audience is searching for. Incorporate these keywords into your content to make it more discoverable by search engines. For example, if you find that a lot of young professionals in your area are searching for “best compact cars for city driving,” you might create an article with that title and include relevant keywords throughout the text.

Create Valuable, Informative Content

Focus on creating content that provides value to your readers. This could be educational articles, buyer’s guides, or reviews of different car models. For example, you might create an article that breaks down the different types of car financing options available and explains the pros and cons of each, or a buyer’s guide that compares different car models and features to help readers make an informed decision.

Use Engaging Headlines

A headline is often the first thing a reader sees, so make sure it’s catchy and interesting enough to entice them to read on. For example, instead of using a headline like “Financing Options at XYZ Dealership,” you might try something more attention-grabbing like “How to Get the Best Deal on Your Next Car Loan: Expert Tips from XYZ Dealership.”

 

SEO Mobile Mockup

 

Local Listings Management

Managing your local listings, such as your Google My Business and Facebook profiles, is important for attracting local customers to your dealership. Make sure to keep your listings up to date with accurate information, such as your business name, address, and phone number, and consider adding photos and reviews to your profiles to make them more attractive to potential customers. There are over 80+ listings profiles that Space Auto manages in our SEO service.

Keep Your Listings Up to Date: Accurate Business Name, Address, and Phone Number

It’s important to make sure your local listings have accurate information, as this helps search engines understand where you are located and makes it easier for potential customers to find you. Make sure to double-check the information on your Google My Business and Facebook profiles and update any outdated or incorrect information.

Add Photos, Reviews, and Vehicle Content: Make Your Profiles More Attractive to Potential Customers

In addition to accurate information, consider adding photos and reviews to your profiles to make them more attractive to potential customers. Photos give potential customers a sense of what your dealership looks like and what kind of cars you have available, while reviews can help to build trust and credibility. Encourage satisfied customers to leave reviews on your profiles, and consider responding to any negative reviews to show that you are actively engaged with your customers and willing to address any concerns they may have.

Auto Dealership Website Integrations

Sell More Cars with SEO

As you can see, focusing on all 3 of these SEO strategies – Best Technical SEO Practices, Human-First Content, and Local Listings Management – can lead to more organic website traffic and ultimately, more car sales for your dealership.

Optimizing your website’s technical SEO helps search engines understand the content of your website and rank it higher in search results, making it more visible to potential customers. Creating human-first content that resonates with your target audience and addresses their needs and interests can help to attract and engage visitors to your website. And, managing your local listings on platforms like Google My Business and Facebook helps to increase the visibility of your dealership to local customers and makes it easier for them to find and contact you.

By focusing on all 3 of these strategies, you can improve your search engine ranking, attract more qualified traffic to your website, and ultimately, drive more car sales for your dealership.